A beer company develops edible rings that nourish, rather than kill, marine life

Do you know that 80% of the plastics of humans end up in the oceans? This sad reality is aggravated when one learns that, as a result, billions of pounds of plastic are now swirling in the seas. In fact, 40% of the total mass of the earth’s oceans are now covered with plastic.

According to Greenpeace, about 70% of seabirds and 80% of sea turtles now eat plastic. As a result, 1,000,000 birds and 100,000 marine mammals and sea turtles die each year.

One of the main contributors to this epidemic would be the so – called harmless rings around soda cans and beer. As these rings are of little value, consumers casually throw them into the trash without any regard for marine life. It is estimated that 99% of seabirds should have plastic in their stomachs by 2050. This situation is unacceptable, and a Florida-based brewery has decided to react.

In partnership with an advertising agency, they had the brilliant idea of ​​creating edible six-pack rings that feed, instead of killing, marine life to offset the damage caused by plastic pollution.

Credit: We Believers

The rings are created from beer byproducts during the brewing process, such as barley and wheat, and are completely safe for humans and the fish that eat it. In addition, the invention is 100% biodegradable and compostable.

Considering that Americans drank 25.2 billion liters of beer in 2015, and that half were metal boxes, this impressive invention will have enormous environmental consequences.

Credit: We Believers

The craft beer company says that innovative design is as durable and efficient as plastic packaging. However, a major disadvantage is that they are more expensive than the plastics of the rings.

The company believes, however, that when consumers are better informed about the horrible consequences of using the six-pack plastic, they will be more than happy to pay a little more to preserve the Earth for future generations.

Credit: We Believers

Peter Agardy, Brand Manager Saltwater Brewery says:

“It’s a big investment for a small brewery created by a fisherman, surfers and people who love the sea.”

The brand is also of the opinion that, if more breweries choose to use edible rings, prices can go down.

Credit: We Believers

At present, the brewery is patenting the whole with a small start – up of young engineers in Mexico. Entrepreneurs believe that the six-pack edible rings will have a huge impact on the GIC and Industrial Foods and Beverages. Of course, their number one goal is to save thousands of marine lives.

The company writes:

For brands that want to succeed today, there is no longer just the best in the world. But rather, be the best for the world and take a real position.

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