A figure that represents 1% of the French population … To give you a more concrete idea, in 2014, 134 women were killed by their companion, their ex-boyfriend or their boyfriend. But the problem is really serious, is that among these women victims, only 16% say they have filed a complaint in gendarmerie, following this.
To reduce these terrible numbers, we must continue prevention and always encourage victims to testify. November 25 was the International Day Against Violence Against Women. A scourge that gnaws our society but we can never talk enough. For this, here are some of the most striking campaigns:
1. The City of Hope Campaign
This very strong campaign dates from 2008, it was carried out by the association City of Hope. On the various posters, one can see radios of arms and legs. On these last two things stand out: fractures and jewels! The legends are cold in the back, near the jewel, the phrases “He gave me this for my birthday” or “He offered me this for our wedding anniversary”. And close to the fracture “He gave me that without any reason”. A way to understand the complexity of what is happening to women who are victims of domestic violence.
2. The KAFA campaign
For this campaign, the Lebanese association wanted to focus on verbal and psychological violence against women, the one we do not necessarily see at first. For this, KAFA decided to create scars that take the form of sound waves of pronounced insults. In the end, the idea is to show that words hurt as much as it is more than gestures. The least we can say is that the message goes well!
3. At Campaigns at the Metropolitan Police
With this video, the English Metropolitan Police hit a big blow. To raise awareness, the organization decided to focus on the concept of neighborhood, accompanied by the following text: “Nearly one in five murders is the result of domestic violence. And you’re sitting there, in the neighboring apartment, perhaps witnessing one of these murders. You call, we act. “
4. The Amnesty International campaign
A simple poster, but terribly effective, as often with Amnesty International. This time, in 2010, the theme of fashion was chosen to help women. A man beats a woman on a parade catwalk and the audience looks, incredulous. The slogan is: “Domestic violence is always fashionable. Again, difficult not to have to fight against this plague when seeing the poster.
5. The Aware campaign
For its international campaign, Aware’s priority was to demonstrate that if violence happened once, it was because it could be repeated for a lifetime. In other words, a man who beats his wife once can start again at any time. The selected slogan also goes in this direction: “If it happens once, it can start again. So the association wanted to refer to the cycle of violence. Result, the poster is shock and challenges immediately.
6. The FNSF campaign
For the National Solidarity Federation Women, ignore the domestic violence that surrounds us, it is to be complicit! After seeing the video above, there is a good chance that you will feel directly concerned about what these women are going through on a daily basis.
7. The campaign of Saint Hoax
Through one of these projects, artist Saint Hoax from the Middle East has decided to denounce an evil that gangrene our society: domestic violence. To make his stance even stronger, he made the choice to stage world-famous characters, the Disney princesses! And the following slogan says a lot about his approach: “Since when did he stop treating you like a princess? On the images, we see the most famous heroines scarred and amoeba.
8. The BFF campaign
Dating from 2010, this TV commercial denounces the excuse most used to justify their injuries: a fall on the stairs. Throughout the video, we see women fall by ten in a huge staircase. For the occasion, two professional stuntwomen were part of the shoot. And here is the text that accompanies the video: “Thousands of women fall down the stairs every day … Do you really believe it? Stop domestic violence. Come talk to us. “